Grouping and Harmony

                                                                                                            Adam Josovitz

                                                                                                            January 13, 2012

                                                                                                Grouping and Harmony

                                                                                                            IMD 215

Grouping and Harmony is designing and putting elements in the similar setting. ”It’s up to the designer to present visual messages in a quick and easily understood format. Grouping and Visual Hierarchy (pages 40-49 and 64-65) are key components in building this kind of aesthetic clarity (Jim Krause,p.41).”It is arranging elements according to their categories that are similar. Balance and a flow that uses every element is grouping and harmony. Visual Grouping helps with grouping when making connections between elements. When grouping something visual, at first glance the group should look like one element such as; pieces of granite forming a table, a bowl of cereal, and tea leaves in a tea bag. Visually grouping things closer together in a unified way. Moving elements in an orderly creative way. Elements must be balanced and separated properly. Subtle related items should be grouped together. Elements that are in close proximity have to be grouped correctly. Components that are easy on the eye will make an effective layout. It is extremely important to include the appearance, the message, and the flow of the design. Sites that are not good usually spread out all over the place make for unsuccessful grouping. The first time someone looks at a website is the most important. It’s important to direct your eye around the page of the design, therefore, retaining all elements. “Unlike musical harmony, however, visual harmony is not always “pretty” (Jim Krause, p.51). Visual harmony has the elements agree on beauty and subject matter. Repetition is an increased form of harmony. When creating a design make sure your color palette goes with the theme. Style, color, content and type are a visual echo. Making connection between a visual and design is vitally important.
When the same type family is used it is used with the same typeface. Themes further build harmony.

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