Adam Josovitz
IMD215
1/27/12
Emphasis and Alignment
As a designer you have to figure out which part of the design layout stands out. Using hierarchy can organize in a visual ranking system to find order and significance in design is important. This can be obtained through size, color, contrast, and content. Decisions must be made clearly on what elements will dominate. Targeting the correct audience and objective so everything is congruent. Dimension is another way to get viewers to be interested are to use effects on edges and type, layering and illusions. Color makes elements stand out by using details and making them brighter, or warmer, cooler, opposite colors or black and white. Contrast is important when you have to convey a message.
Alignment and structure must be unified to complete your final design to create
agreement, soundness, and unity. ”The content of this book strives to make few hard- and – fast assertions about the” rules” of design. This spread is an exception: here are five bona- fide “don’ts” of alignment,” page 82, by Jim Krause. The guidelines that we place are elements that are aligned are in a hidden system called the grid system. This is a framework used for making ads, brochures, or booklets in a website. ”Below are some notes on the structure and function of the grid system used throughout most of this book,” page 93, by Jim Krause.
Emphasis:
Alignment:
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