Wednesday, March 14, 2012
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Friday, January 27, 2012
Emphasis and Alignment
Adam Josovitz
IMD215
1/27/12
Emphasis and Alignment
As a designer you have to figure out which part of the design layout stands out. Using hierarchy can organize in a visual ranking system to find order and significance in design is important. This can be obtained through size, color, contrast, and content. Decisions must be made clearly on what elements will dominate. Targeting the correct audience and objective so everything is congruent. Dimension is another way to get viewers to be interested are to use effects on edges and type, layering and illusions. Color makes elements stand out by using details and making them brighter, or warmer, cooler, opposite colors or black and white. Contrast is important when you have to convey a message.
Alignment and structure must be unified to complete your final design to create
agreement, soundness, and unity. ”The content of this book strives to make few hard- and – fast assertions about the” rules” of design. This spread is an exception: here are five bona- fide “don’ts” of alignment,” page 82, by Jim Krause. The guidelines that we place are elements that are aligned are in a hidden system called the grid system. This is a framework used for making ads, brochures, or booklets in a website. ”Below are some notes on the structure and function of the grid system used throughout most of this book,” page 93, by Jim Krause.
Emphasis:
Alignment:
Tuesday, January 24, 2012
Wednesday, January 18, 2012
Grouping and Harmony
Adam Josovitz
January 13, 2012
Grouping and Harmony
IMD 215
Grouping and Harmony is designing and putting elements in the similar setting. ”It’s up to the designer to present visual messages in a quick and easily understood format. Grouping and Visual Hierarchy (pages 40-49 and 64-65) are key components in building this kind of aesthetic clarity (Jim Krause,p.41).”It is arranging elements according to their categories that are similar. Balance and a flow that uses every element is grouping and harmony. Visual Grouping helps with grouping when making connections between elements. When grouping something visual, at first glance the group should look like one element such as; pieces of granite forming a table, a bowl of cereal, and tea leaves in a tea bag. Visually grouping things closer together in a unified way. Moving elements in an orderly creative way. Elements must be balanced and separated properly. Subtle related items should be grouped together. Elements that are in close proximity have to be grouped correctly. Components that are easy on the eye will make an effective layout. It is extremely important to include the appearance, the message, and the flow of the design. Sites that are not good usually spread out all over the place make for unsuccessful grouping. The first time someone looks at a website is the most important. It’s important to direct your eye around the page of the design, therefore, retaining all elements. “Unlike musical harmony, however, visual harmony is not always “pretty” (Jim Krause, p.51). Visual harmony has the elements agree on beauty and subject matter. Repetition is an increased form of harmony. When creating a design make sure your color palette goes with the theme. Style, color, content and type are a visual echo. Making connection between a visual and design is vitally important.
When the same type family is used it is used with the same typeface. Themes further build harmony.
When the same type family is used it is used with the same typeface. Themes further build harmony.
Tuesday, January 17, 2012
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